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OPINION | Thebe Ikalafeng's Rooted and Rising: African cultural pride or superficial brand building?

What I'm not getting is the logic of his branding advice. He links the need for Africans to build their brands to the riches of African culture. These ...



Source : https://www.google.com/url?rct=j&sa=t&url=https://www.news24.com/life/books/news/opinion-thebe-ikalafengs-rooted-and-rising-african-cultural-pride-or-superficial-brand-building-20260417-0777&ct=ga&cd=CAIyGjU4NWYwZjg5NjgyMTEwZGM6Y29tOmVuOlVT&usg=AOvVaw1dIBlsB6XkTHySM-2bqoUR

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