NBA Africa-Backer Helios Plans to Boost Investment in Sports - Bloomberg

... culture, including sports,' Lawani said. 'You are seeing this already with more than 500 players from African descent in the European football ...

Source : https://www.google.com/url?rct=j&sa=t&url=https://www.bloomberg.com/news/articles/2025-07-28/nba-africa-backer-helios-plans-to-boost-investment-in-sports&ct=ga&cd=CAIyGjU4NWYwZjg5NjgyMTEwZGM6Y29tOmVuOlVT&usg=AOvVaw3ALmaDSwD0v_ywpeOMDuZM